The Black & Decker Corp. (B): ``Operation Sudden Impact`` (DeWalt Introduction)
| Gmd : Multimedia
| Availability :
| 30000000110 | 188 | (Video) | Available - Ada |
Publisher :Harvard Business School Press , 1996
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Designed for use with Black & Decker Corp. (B): "Operation Sudden Impact." Describes Black & Decker's strategy for the tradesmen market. Teaching Purpose: Allows exploration of issues of brand equity, product positioning, and competitive strategy in the context of international competition.
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| Call Number |
HF1009.5 Bla 188
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| Publisher Place | Boston |
| Collation |
25 Min.
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| Language |
English
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| ISBN/ISSN |
#N/A
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| Classification |
HF1009.5
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| Media Type |
-
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| Carrier Type |
-
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| Edition |
-
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| Subject(s) | |
| Specific Info |
596-511
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| Statement |
-
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| Content Type |
-
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No other version available