The Black & Decker Corp. (B): ``Operation Sudden Impact`` (DeWalt Introduction)
| Gmd : Multimedia
| Availability :
#
Location name is not set (Video)
188
30000000110
Available - Ada
Publisher :Harvard Business School Press , 1996
- Share to:
Designed for use with Black & Decker Corp. (B): "Operation Sudden Impact." Describes Black & Decker's strategy for the tradesmen market. Teaching Purpose: Allows exploration of issues of brand equity, product positioning, and competitive strategy in the context of international competition.
| Series Title |
-
|
|---|---|
| Call Number |
HF1009.5 Bla 188
|
| Publisher Place | Boston |
| Collation |
25 Min.
|
| Language |
English
|
| ISBN/ISSN |
#N/A
|
| Classification |
HF1009.5
|
| Media Type |
-
|
|---|---|
| Carrier Type |
-
|
| Edition |
-
|
| Subject(s) | |
| Specific Info |
596-511
|
| Statement |
-
|
| Content Type |
-
|
No other version available