Accompany to International Business : competing in the global marketplace by Charles W.L. Hill, 5th ed, 2005.



Each new copy of the book is packaged with a free CD augmenting the text with video cases, an interactive exercise, and the Global Business Plan Project. Eight up-to-date video cases on such topics as "Starbucks: Building Relationships with Coffee Growers" and "Cretors: Exporting Popcorn Products to Global Markets" allow students to watch videos, read short related cases, and answer discussion questions. In the interactive exercises, students work through a dynamic graphic demonstration of Hofsted's cultural dimensions, and then apply the concept to solving a business problem. Finally, the Global Business Plan Project, designed by Les Dlabay of Lake Forest College for use in his own international business class, helps students put the pieces together by guiding them through the creation of a plan to launch a new business venture.