This engaging primer from a giant in the field of corporate culture examines business on three levels-behaviors, values, and shared assumptions-to show how to achieve successful corporate change. Shows readers how to institute real change by outlining the elements of corporate culture and laying down in plain terms how corporations can assess their own atmosphere to determine if they have the right culture for their product and organization. Includes case studies from real organizations to show what successful change looks like and how to dismantle a dysfunctional corporate culture. Provides change leaders the tools they need to work with the culture they have in order to get the results they want. Defines in plain terms the ingredients of corporate culture and explains how it influences the way people do their jobs and provides practical advice for effecting culture change in a format readily understandable