Acer America : development of the Aspire, Interviews with Mike Culver, Stan Shih, and Arthur Pai
| Gmd : Multimedia
| Availability :
#
Location name is not set (Video)
461
30000000568
Available - Ada
Publisher :Harvard Business School Publishing , 2001
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Consists of five segments.
Segment 1, shows Culver and Pai discussing the tensions between Taiwan and the United States and the resulting performance problems with Aspire;
Segment 2, features Culver and Shih describing the changes Acer made as a result of the problems and losses;
Segment 3 is Culver's description of his subsequent actions and outcomes;
Segment 4 has Shih describing his future plans for Acer's strategy and organization; and
Segment 5 is an optional segment on Acer`s Internet marketing strategy
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| Call Number |
HD62.4 Bar 461
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| Publisher Place | Boston |
| Collation |
14 Min.
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| Language |
English
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| ISBN/ISSN |
#N/A
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| Classification |
HD62.2-62.8
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| Carrier Type |
-
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| Edition |
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| Subject(s) | |
| Specific Info |
9-301-805
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| Statement |
-
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| Content Type |
-
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No other version available