Do your strategic planning processes provide well-thought-out alternatives from which to make choices? Or do you end up with reams of useless analysis that will be ignored while an existing strategy is ratified again? Professor Jan W. Rivkin uses the case of Irish airline Ryanair as he discusses traditional and alternative strategic planning approaches. His ideas will enable you to keep internal, external, and dynamic consistencies in the forefront as you plan for the successful future of your organization.



The Faculty Seminar Series brings you inside the classroom for the most dynamic talks from business visionaries at Harvard Business School and Stanford Graduate School of Business. For volume discounts or student pricing, call 800-545-7685 (outside the United States and Canada, 617-783-7600). Minimal system requirements--Microsoft Windows 98, Microsoft Windows Media Player 6.4, Microsoft Internet Explorer 5.0, and Adobe Acrobat Reader 5.0.



Learning Objective:

To understand the key tests of a successful strategy. Also, to compare traditional and alternative strategic planning approaches and to realize the power of the alternative approach and its potential for your organization.