The topic of the Group Field Project (GFP) is Strategic Growth Formulation – A Case Study of a PT Humpuss Intermoda Transportasi Tbk (HITS) a maritime transportation liquefied natural gas, oil, chemical industry in Indonesia.The aim of this study is to analyze the maritime transportation industry by applying strategic
management tools and to find out the viability of growing the market adjacency to its core. The company, HITS is based on Indonesia and has been the maritime transportation industry for twenty nine years.The company is the market leader in its segment of maritime transportation LNG industry and plan to grow adjacencies to its core business in two ways, adjacencies near the core business and adjacencies beyond the core business.


Supervisor: Roy Sembel