With the estimated national expenditures 2018 in Healthcare Industry of IDR 696.9 trillion, Healthcare industry will be a promising industry for the business practitioners. As business unit of Century Healthcare, Century Laboratory Clinic business which was started on January 2011 is targeted to become the leader of the company to penetrate the Clinical laboratory that competes with leading companies such as Prodia. Driven by the vision of the owner Mr. Andre Lembong, where he foresees Century Laboratory Clinic to become the fastest growing company in providing the solution for the customers, Parent Company of Century Healthcare have created a new technology to support the clinical Laboratory industry. Therefore, the Company needs a new business model to implement this new invention.Based on the facts above, our Group Field Project had the privilege to provide alternative solution for the company to acquire the opportunity by analyzing the technology with disruptive innovation theory as the first step. Subsequently, we use the Blue ocean strategy to find the “As is” existing business model and process, and view it under the microscope (Pestle, SWOT Analysis, Michael Porter’s Five forces, 4 frameworks) in order to find the “To Be” new business model and process that can optimize the new technology. As conclusion of our analysis, to exceed the market leader such as Prodia and Pramita, Century Laboratory Clinic must be able to implement unconventional business model to win the competition. Redefining the 9 Business Canvas will enable Company to create new market. Moreover, to have access to larger population and to integrate the business unit with the core business, the business model must utilize the information technology as well.

Supervisor: Pieter Andrian
(CONFIDENTIAL 1 JANUARI 2020)