E-commerce is the hot topic of the day! But few companies are actually doing it--and even fewer are doing it profitably. Why is there so much talk and so little action? According to Peter Cohan, celebrated author of Net Profit and The Technology Leaders, there are two reasons: 1. Fear of change 2. Lack of knowledge about the technology. E-PROFIT is a definitive, up-to-the-millisecond guide to all the cultural and technical challenges that stand in the way of making high profits through e-commerce. In specific detail, this example-packed book presents: The highest-payoff e-commerce applications (and the 10 principles that characterize the best) * How companies are using e-commerce today to dramatically improve their competitive position * The most significant organizational challenges, and how to overcome them * How to define the role of senior management in designing e-commerce architecture, selecting vendors, negotiating savvy contracts, and monitoring the implementation * How winning companies manage their e-commerce strategy to quickly enjoy its benefits--while simultaneously adapting their systems to the new demands of technology and customers. Sales through e-commerce are expected to grow to 1.2 trillion by 2002. Companies that don't catch on quickly may never be able to catch up. E-PROFIT provides "how-to" and "why-to" guidance for managers who want to stop talking about e-commerce and start profiting from it! Business technology expert Peter Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies.