Synopsis
Beyond incentives and discounts-the NEW secret to customer and employee loyalty! Use gamification and big data to take customer and employee loyalty to the next level Learn all the game-changing methods for driving customer and employee loyalty that are based on two of the biggest trends in business today: gamification and big data. The book explains how previous loyalty-building tactics-such as frequent flyer, hotel, and grocery store programs-were designed before social media and the Internet itself. The approach in this book moves beyond those discreet purchase and incentive-driven experiences to create a system driven by human motivation and digital technology that creates ongoing, persistent engagement among both customers and employees. Rajat Paharia is the founder and Chief Product Officer at Bunchball. The company has also been spotlighted as a leading innovation company by Forbes , CNBC, Computerworld, Mashable, Marketing Sherpa , and many others.

Beyond incentives and discountsthe NEW secret to customer and employee loyalty! Use gamification and big data to take customer and employee loyalty to the next level Learn all the game-changing methods for driving customer and employee loyalty that are based on two of the biggest trends in business today: gamification and big data. The book explains how previous loyalty-building tacticssuch as frequent flyer, hotel, and grocery store programswere designed before social media and the Internet itself. The approach in this book moves beyond those discreet purchase and incentive-driven experiences to create a system driven by human motivation and digital technology that creates ongoing, persistent engagement among both customers and employees. Rajat Paharia is the founder and Chief Product Officer at Bunchball. The company has also been spotlighted as a leading innovation company by Forbes , CNBC, Computerworld, Mashable, Marketing Sherpa , and many others.

Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data we are all "walking data generators." Loyalty 3.0 reveals how to combine this "big data" with the latest understanding of human motivation to power gamification - the data-driven motivational techniques used by game designers to stimulate engagement, participation, and activity. With this potent combination, businesses now have a powerful engine for creating true loyalty among their customers, employees, and partners, and for generating a sustainable competitive advantage in their markets. Loyalty 3.0 is a book that will redefine how you think about loyalty, and will open your eyes to the power of data to engage and motivate anyone, anywhere. Rajat Paharia created the gamification industry in 2007 as the founder and Chief Product Officer at Bunchball, which has been recognized as an industry leader and innovator by Fast Company, TechCrunch, MSNBC, Forbes, and many others. Prior to Bunchball, Rajat worked at the intersection of technology, design, and user experience at world-renowned design firm IDEO.