A practical guide to making simple sense of complex statistics-from the author of Numbers Rule Your World With the advancement in smartphones and computers, huge amounts of data are being collected, and more and more things can be measured that previously could not be. A new science of big data is born. Numbersense describes how to solve the labyrinth of big data by walking you through through real-life examples from sports, education, marketing, health, and economics. He shows us what questions to ask, which data to collect, how to mold the data to yield answers, how to build conclusions from testing hypotheses, and how to interpret numbers computed by others. Kaiser Fung is a professional statistician with over a decade of experience applying statistical methods to marketing and advertising businesses. He is an adjunct professor at New York University teaching practical statistics.