This research is conducted to gain knowledge and analyze the utilization of YouTube as a marketing tool in Indonesia. YouTube is the prime destination of Video-sharing website in the world that was found in 2004 by three Paypal Employees. A year later, in 2006, YouTube, LLC was acquired by Google Inc. As of July 2016, YouTube was ranked the second most popular site by a web traffic analysis company called Alexa Internet. Google earns its advertising revenue from the program called Google Adsense, which allows companies or brands to advertise on the video contents that are owned by their YouTube partners or on some available spaces and options on their website pages. This essentially opens up a whole new world for marketers to explore. The practice of using YouTube as a marketing tool is common across big businesses in first world countries with stable and fast internet connection like the United States of America, but different country would require different treatments and strategies.


Supervisor: Yulita Fairina Susanti