Implementing an effective and efficient marketing strategy is essential for company in the
world in order to generate more profit by securing more and more customers. Highly
competitive industries requires strategies that correspond to the internal state of the company.
This is what Company X should do in order to compete in the industry.
Company X current situation indicate that they’re a new comers and less experience in
market, to overcome the problem company felt that need to design strategy such marketing
strategy. In order to deliver a value of company, they need to explore customer buying
experience to get knowledge regarding what customer need and want from their supplier.
Company X works along foodservice distribution, giving solution to foodservice regarding
supplies a high quality food ingredient product. Company X business objective is also based
on customer relationship through trustworthy and partnership by offering good quality
product with a legal certification and service, they are looking forward to be a part of their
customer success.


Supervisor: Pieter Andrian