Research have found that Indonesia has a very promising online market based on the last 5 years activity done by online marketplaces, online start-ups, online businesses in general, as well as the customers of them all. One particular survey conducted by Greenberg Brand Strategy for credit card company Visa found out that up to 76 percent of Internet users in Indonesia shopped online over the past year and spent Rp 5.5 million ($450) annually on average.

Numbers of online businesses detected and undetected are continuously growing and it has built a whole new economy in the country. The problem is that not all businesses could play as big as Lazada, Tokopedia, Elevenia, etc. Many of Conventional Small Medium Enterprises and Start-up businesses in the country have wished to emerge online and yet there are roadblocks that businesses will have to overcome and do in order to be successfully operating in Indonesia.

In order to overcome those roadblocks to emerge a conventional business to be online and businesses who would want to start online in general, the writer uses several theories. The Theories are as the following:

1. 4Cs to 5Cs
2. Bases of Segmenting Consumer Market
3. Marketing Mix (7Ps)
4. Business Model Canvas


Supervisor: Hasnul Suhaimi