Exploring Sustainable Double Digit Growth Model in Specialist Channel through Re-Evaluation of Current Route to Market
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486
2016486
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Publisher :IPMI International Business School , 2016
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Based on market data, the market for pet food was growing by 52% during the last 3 years 2012-2014, and projected to continuously grow by 41% in 2020. From regional business perspective, Purina is targeted to grow 18% throughout 2015-2019 in order to be the growth driver in ASEAN market. The grow target was actually far ahead from current growth of 7% annually. This paper will explore the sustainable double digit growth model in specialist channel through re-evaluation of route to market.
Confidential : 21/5/2041
Supervisor: Rupinder Kumar Tinjani
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486
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| Publisher Place | Jakarta |
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vii, 75p; 29cm
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English
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NONE
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