High transportation cost, rent per month / house and grocery, are two of
many social problems that happen in big city like Jabodetabek and other areas
which have the same social characteristic with Jabodetabek. The idea of
BelanjaPromo.com is to solve this problem, in this case are to reduce living cost
and transportation cost, by take advantages of flourishing e-commerce sector and
all of push factors such as growing internet penetration, rapid mobile device
adoption, and increased social media usage. The main feature of
BelanjaPromo.com is price comparison feature for FMCG product that could
differentiate BelanjaPromo.com from other services that being offer by existing
competitor. By using external and internal analysis using SWOT analysis, Five
Forces Porter Analysis, PEST Analysis to identify whether this business can be
implemented. From both external and internal analysis, Business Model and
Company Strategies is being created such as Marketing Strategies, HR Strategies,
Risk Management Strategies, and Funding Strategies to anticipate the hyper
competition that could be happened in the future. To decide whether this business
will be sustained in the industries, Damodaran Valuation Model is being used to
exercise the financial aspect of the business. In the end, e-commerce industry
especially in FMCG products have a high of opportunity for success for new start
up like BelanjaPromo.com.


Confidential 14/11/2018
Supervisor: Harris Turino