Mushrooming and close competition among business education providers is just
one factor that shrinks growth opportunities among business schools. Considering
the aforementioned factor (external) and organizational dynamics (internal)
affecting the subject institution, IPMI International Business School need to
strengthen its core competency and define its competitive advantage gearing
towards achieving of becoming a world-class business school in Indonesia. This
research study looks into IPMI’s business operations vis-à-vis sustainability.
However, focus shall be limited only on the marketing aspect of the operation.
IPMI’s education model shall also be analyzed in comparison to global business
education such Harvard, Mintzberg, Stanford, Berkely, Chicago/Booth and
Toronto.


Supervisor: Roy Sembel