The goal of this study was to investigate how to optimise the existing freight
forwarder selection of one project cargo of PT. Putra Indo Manunggal by using the
Analytical Hierarchy Process (AHP) software package of Expert Choice 2000. The
freight forwarder selection process in the existing approach tended to be
unoptimised due to simplifying assumption basis of using single criterion “the
cheapest price" and VAL was chosen as the existing winner. The AHP application
for optimising the Multi-criteria Decision Making (MCDM) problem measured by
using both qualitative and quantitative data simultaneously through practical
example which is demonstration.
In particular, it started with problem structure modelling of three-step
decision analysis (goals-criteria-alternatives) which converts qualitative
observation to reliable quantitative measurement. The 9 criteria and 10 alternatives
were simulated through analysis of Pairwise Comparison, Judgment Scales,
Priorities Derivation, Synthesis of the Weights Values and Performance Sensitivity.
Finally, the simulation result of multi-criteria analysis has selected GSL which is
more objective, justifiable and complete different from the existing approach.


Supervisor: Yulita Fairina Susanti