Implementing an effective and efficient promotional approach is essential for every company in the world in order to generate more profit by securing more and more customer highly competitive industries requires strategies that corresponds to the internal state of the company. PT. Vida Indonesia should do in order to sustain in the industry such as a cleaning service industries. The purpose of this thesis is to discover which part of their way of selling the product that can be improve in near future and also identify and recommend new idea on how they can sell their products. PT. Vida’s current situation indicates that they didn’t do marketing well. PT. Vida claimed that budget limitation is the main reason behind their problems. PT. Vida works in field service company, they have Hygine Service, Pest Control, and Cleaning Service, but the Cleaning Service will be discussed. Tools used in this study are tools that commonly use to analyze promotional sector of a company such as Marketing Mix, Promotional Mix, SWOT analysis, STP and 7P’s Element. The analysis and discussion in this study conclude that there are several sector in promotional mix that PT. Vida need to improve. Sales promotion, Internet marketing, personal selling, and direct marketing become main area of focus that PT. Vida need to improve and maximize. For instance, PT. Vida should improve all the resources to attract more customer.


Supervisor: Yulita F. Susanti