The study builds upon the literature in online marketing with the objective of
understanding factors that has impact for product or service’s to strengthen a
brand and thus creating brand awareness. A review of marketing channel
literature reveals a set of factors and channel functions that are considered
important in making decisions. The research process will describe elaborately the
qualitative methods used for answering the research questions. By building upon
previous research and data gathered in the area of online marketing, and brand
awareness the writer concludes that the results are the lack of online marketing
conducted hence minimum brand awareness gained for the institution.



Supervisor: Cut Sjahrifa, Sudarmawan Samidi