E-commerce, is a place of buying and selling products or services through
the Internet which consumers can browse, purchase and pay for items. In Indonesia,
this type of industry is growing rapidly as the number of Indonesian people more
and more connected to the Net. Indonesia has projected into the biggest digital
economy of the region by 2020 with a targeted value of US$137 billion, making
Indonesia the third largest e-commerce market and the seventh largest economy in
the world behind China and India.
On the other hand, e-commerce competes to speed up their growth on its
lucrative market, this situation was led to the very fierce competition, in this battle
is all about gaining maximum share, the competition involves offerings not just cost
and quality but use deep pocket to defend or attack rivals, therefore e-commerce
face the competition by unprecedented growth, huge fresh new ideas, innovative
products and services in the high velocity which has made the business environment
characterized as hyper-competitive.
Tokopedia as one of Indonesia’s leading online marketplace that collects
and facilitates by providing platform in a new interactive way of security and
comfort both for buyers and sellers to do transaction easily, while facilitating better
and convenient online shopping experience.
In its journey of becoming better with each day passing, Tokopedia had to
overcome a surge of hurdles other than raising fund. It had to compete with tough
competitors. With Tokopedia’s four pillars of Product, Technology, Services and
Ecosystem, How Tokopedia as leader in Indonesian market face the next greater
competition? How Tokopedia to get new innovation in a systematic framework and
leverage it in hypercompetitive market?
This GFP focus on helping Tokopedia an Indonesian e-commerce company
in generating innovations that will rejuvenate in new business creation for a long
term, so break through innovation will become new habit in creating new product,
a clear strategy is needed in order this process in line with company’s vision and
mission.



Supervisor: Harris Turino