To diversify their portfolios, many fund managers innovate their products
through this financial technology. One of the Mutual Fund Company that
going to innovate their product was PT. Bahana TCW Investment
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Management (BTIM). BTIM is one of the largest investment company in
Indonesia. Currently majority of its clients are institutional investors whole
retail investors only contribute around 20% of its Asset under Management
(AuM). BTIM is now trying to penetrate the retail markets seriously by using
online platform called SINAR (investaSI beNAR). Unfortunately, after
around two years of implementation, the growth of retail segments is still
below expectation.



Supervisor: Rima Agristina