PT Bank Central Asia Tbk (BCA) is the best retail bank in Indonesia for
2017 that was awarded based on The Asian Banker press release dated March, 17
2017. Bank Central Asia (BCA) was founded on August 10, 1955 as“NV
Perseroan Dagang Dan Industrie Semarang Knitting Factory” and commenced
operation on February 21st, 1957 with Head Office located in Jakarta. Due to
deregulation of the Indonesian banking sector around 1980, BCA aggresively
expanded its branch network, developed information technology capacity such as
online system for brach office network, and launched new products and services
such as Tahapan saving account. Incorporating advancement in electronic
transaction banking has been a priority for BCA over the last years and still
continues to future years.
Banking’s transaction is the growth engine of the bank’s Checking
Account and Saving Account (CASA) funds. BCA continued to invest in
transaction banking and optimized on the funding opportunities. The goal of
investment in technology encourages BCA to be able to maintain their services of
its multichannel network and improve efficiency in the Bank’s operations.
The scope of this research is to analyze existing implementation of Cash
Deposit Machine (CDM) that related to customer segment identification, the level
of customer awareness and the quality of Cash Deposit Machine (CDM)
placement in order to provide proper suggestion to BCA as the key strategy to
increase the effictiveness of the Cash Deposite Machine (CDM) for capturing the
third party funding.


Supervisor: Rima Agristina, Rudianto Prabowo