Strategic Management : Competitiveness & Globalization. Concepts
| Gmd : Text
| Availability :
70692018IC2 | HD30.28 .H5865 2015 C2 | (General Books) | Available |
70692018IC1 | HD30.28 .H5865 2015 C1 | (Library Reserved) | Available |
Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, yet thoroughly practical, analysis of strategic management today. Written by highly respected experts Hitt, Ireland, and Hoskisson, STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS AND CASES, Eleventh Edition, combines the latest cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. This is the only text that integrates the classic industrial organization model with a resource-based view of the firm to give you a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. A strong global focus and examples from more than 600 emerging and leading companies place ideas into context within an inviting, practical presentation. A wealth of learning features and more than 30 all-new compelling cases examine a broad range of critical issues confronting managers today. Engaging video cases, CengageNOW,, online learning tools, and a complete electronic business library help keep your study current and relevant. STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION provides the solid understanding you need to effectively apply strategic management tools and techniques for increased performance and tomorrow's competitive advantage.
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Call Number |
HD30.28 .H5865 2015
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Publisher Place | Australia |
Collation |
xxvi, 422 pages : color illustrations ; 26 cm.
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Language |
English
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ISBN/ISSN |
9781285425184
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Classification |
HD30.28
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Edition |
11th ed.
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No other version available