Along with the rapidly movement of technological advancement and
innovation in the business sectors, every company start to utilizing the current
technology to execute its strategy including the marketing strategy in order to win
today’s business competition. Nowadays, it is common to see businesses that
execute its marketing strategy from digital platforms. One of the reasons many
business practitioners use the digital marketing is because it can actually help the
business in order to interact with targeted audiences in real time with cost
effectiveness. This Group Field Project helps Indonesia Data as one of the
subsidiaries of PT MARS Indonesia that engages in a retail data e-commerce, to
develop and implement the digital marketing strategy. Through digital marketing
strategy, Indonesia Data will be able to attract more customers to purchase the
product and increase the net sales. The researchers will conduct a semi-structured
interview to Indonesia Data’s executive, Digital Marketing Practitioner and
Expert, and the Target Customers, in order to understand about the digital
marketing implementation in business sector and find out an appropriate digital
marketing strategy for Indonesia Data. Finally, after the data collection and the
analysis done, Indonesia Data requires so many improvements in its digital
marketing and needs several actions in order to resolve those kind of problems.


Supervisor: Sasotya Pratama, Asto Sunu Subroto