Gerakan 1000 as a film production organization targeted Impian 1000 Pulau,
their coming of age film, to be commercially successful and watchable for young
generation of Indonesia. The purpose of this study was to examine the influence of
marketing communication, neutral information source, movie characteristic,
content and ease towards Special Region of Jakarta high school students’ decision
to choose a coming of age movie in theatres. Variables examined in this research
include Marketing Communication, Neutral Information Source, Movie
Characteristic, Content and Ease as the independent variables and Consumer
Decision Making as the dependent variable. This research had been conducted by
distributing online questionnaires to 210 respondents that were going to high school
in Special Region of Jakarta. Quantitative analyses with SPSS method was used for
technical analysis. The results of this study indicated that there was a positive and
significant influence of Marketing Communication, and Ease towards Jakarta High
School Students’ Decision to Choose a Coming of Age Movie in Theatres. While
Neutral Information Source, Movie Characteristic, and Content were found
insignificant.