This paper as well as the research was conducted to disclose the casual
relationship between Customer Relationship Management towards Customer Loyalty
within the management of Manhattan Barbershop in DKI Jakarta. As the inclining
demand towards men’s grooming especially barbershop, barbershop business in big
cities like Jakarta is competing fiercely. Every male that cares about hairstyle
might’ve had one brand of barbershop he always goes to and relies on.
The writer took this as a case to find the way to increase the customer loyalty
as well as the brand loyalty of Manhattan Barbershop. The purpose of the paper is to
find an approach to engage with customers as well as their satisfaction and loyalty.
This paper is also used to measure the satisfaction of the consumers to assess the best
way to increase the satisfaction that will relate to the loyalty.
This research consists of theories followed by the previous study to support
and guide the writer in conducting the research.