PT Perusahaan Gas Negara, Tbk is one of the state-Owned Enterprises (BUMN) which is engaged in the transmission and distribution of natural gas. In year 2016, PGN's net total income has decresed significanly. This decrease was partly due to PGN loss their market (PLN Muara Tawar) and also neglection of PLN Muara Tawar to extend the long-term contract. PGN need to immediately responds to this issue. The marketing Mix strategy should be taken into consideration because the right marketing strategy could give big impact to the result. The purpose of this study is to analyze the effect of gas prices, promotion quality of product and service and how to sell in order to regain market share on PLN Muara Tawar and secure big customer to maintain PGN revenues in the future. This study in this GFP is a qualitative research using collective data and SWOT analysis in order to formulate the marketing mix strategy. For each level customers have a moderate concern related to gas price. For the product quality itself, each level management have a less concern related product quality. For the place/availability, each level management have higher concern related to this matter. For the promotion, each level management have same concern as price related to this matter.

Supervisor : Dr. Rima Agristina, SH., SE., M.M.