Nowadays, competition in the business world is becoming increasingly fierce and every business is aware that the competition faced is not only about basic commercial aspects such as marketing mix (product, price, place and promote) but also considers how information technology can affect customers in determining whether the subscription process that they are currently undergoing will be continued or cancelled. In this research conducted at PGN RD IJBB, a qualitative approach was carried out by focusing on analysing what factors influence company performance, in a process of generating revenue streams. Problems that have been identified through in-deh ineie ih hole eam eeenaie a PGN RD I-JBB, with using root cause analysis, it was concluded that the root of the problem lies in the too many chains involved in implementing CA projects, thereby triggering many main causes that cause the main problems, that is only few PJBG could generated from potential customers.

Keywords: Natural Gas, PGN, Customer Attachment, Gas Pipeline, Information Technology, Supply Chain Management, Consumer Buying Decision, Decision Support System