A framework for Marketing Management
| Gmd : Text
| Availability :
| 34232020G | HF5415.13 K848 2016 | IPMI Kalibata (General Books) | Available |
Publisher :Pearson , 2016
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The Internet is changing the way consumers buy, and the way companies buy from each other. This text represents a guide to these news ways of buying and selling, showing how marketers can make the most of the new technology.
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HF5415.13 K848 2016
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| Collation |
344p ; 26 cm
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| Language |
English
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| ISBN/ISSN |
9781292093147
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| Classification |
HF5415.13
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text
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No other version available