Social media marketing expert and strategist Kim Walsh Phillips shows business owners, practitioners, and marketers how to invest in Instagram-enhanced efforts that reach today's visual consumers, engage with their target audience, and ultimately drive sales. Walsh Phillips shares a measurable, profitable, and easy-to-use direct-response game plan that will help make the most of this hot and trending social media platform. Contributions from marketing professionals with strong promotional platforms, media and audiences. Provides social media and branding how-to relative to small businesses without expectation of large budgets or staff