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The effect of e-wom and trust on purchase intention of gadget devices

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IPMI Kalibata (General Book) CS/207
2021CS207
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Publisher : , 2021

The research aims yo investigate the effect of electronic word of mouth (e-WOM) on purchase intention, the effect of electronic word of mouth (e-WOM) on trust, and the effect of trust on purchase intention. the data of this research was tested using SPSS with the total amount of sample is 102 respondents and the area of this research in Depol. the research use spearman rho correlation method and logistic regression to analyses the data.

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CS/207
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English
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207
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