In the global economy and business environment where competition is fierce, organization must be oriented toward consumers because otherwise, they could suffer consequences. While local fashion products are growing with new different brands from streerwear to sustainable fashion goods, it is proven that local products meet a level of difficulty in holding on to their market share. However, previous research barely covers youth repurchasing intention of local-fashion goods, since most of the recent research is focusing on generally online transactions and not to a certain age group. This study explores the repurchase intention of the youth in terms of local fashion goods by examining the variables of trust, perceived value, and brand image from the perspective of the costumers.