Image of The effect of word-of mouth and brand awareness towards purchase intention of PT X in Jabodetabek

The effect of word-of mouth and brand awareness towards purchase intention of PT X in Jabodetabek

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2022CS215CS/215IPMI Kalibata (Thesis S1)Available

Publisher :IPMI Graduate School of Business , 2021

Online transportation or raid hailing/ride sharing has become one of the industries that experienced massive growth in Indonesia, with the Indonesia's enormous population have a big potential to online transportation to penetrate the market in Indonesia, the purpose of this research are prove whether the effect of word of mouth and brand awareness towards purchase intention of maxim brand in Jabodetabek.

Series Title
-
Call Number
CS/215
Publisher Place Jakarta Selatan
Collation
61p: ill; 31cm
Language
English
ISBN/ISSN
-
Classification
215
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Specific Info
-
Statement
Content Type
text

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