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The moderating role of perceived security of mobile payment and the actual website usage in Online shopping: an extended technology acceptance model (TAM) approach

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2022633633IPMI Kalibata (Thesis S2)Available

Publisher :IPMI Graduate School of Business , 2021

The use of social media and instant messaging such as Facebook and Instagram and instant messaging, such as WhatsApp, for e-commerce are growing in average by 65%, and marketplace growth by 10% from 2018 to 2020. In contrast, the growth company website as a sales media declined from 10% in 2018 to 5% in 2019. The main factors that influenced the website low usage are ease of use, and secure payment. Little has been known about the moderating effect of the perceived security of mobile payment in the relationship between intention to use and actual website usage.

Series Title
-
Call Number
633
Publisher Place Jakarta Selatan
Collation
135p: ill; 31cm
Language
English
ISBN/ISSN
-
Classification
633
Media Type
-
Carrier Type
-
Edition
-
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Specific Info
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Statement
Content Type
text

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