Indonesia has been experiencing rapid digitalization in recent years. Moreover, the pandemic brings contribution by accelerating the digital services adoption among Indonesian consumers in many industries, not to mention building material industry. Many building material players have developed their digital transformation, especially in customer order process. Yet, adoption rate for digital platform in the industry is not satisfying. For example, in SIG as the biggest building material provider in Indonesia, there are only 2,3% of their active building material stores who are adopting their digital platform. Many researches have observed the factors which influence intention to use of a digital platform in many industries, using unified theory Theory of Acceptance and The Use of Technology (UTAUT).