By applying the stimulus-organism-response (SOR) model, this study investigated whether influencer's credibility and halal awareness influence the customer's perceived value which, in turn, affect their purchase intention. Quantitative research method is used to gather 150 data using an online survey. SEM-PLS was performed to analyze the data. The result showed that influencers' credibility and halal awareness have a positive effect on customer perceived value for local Indonesian beauty products. In addition, perceived value also affects customers'