There is a change in the communication between business and customer. Business in the past used banners, billboards, magazines, and many more to advertise their business. Now they use social media as their platform to communicate with their customers. Social media is also used by coffee shops as their marketing platform, for example starbucks uses social media such as facebook, instagram, and tiktok to post their product, give information about their campaign, and spread out information about what is going on in the coffee shops, etc. Even though there are many studies that have tried to research and analyze the connection between social network marketing, and purchase intention, there is not much research between social network marketing, customer perception, and purchase intention in coffee shops.