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A study on the intentions of early users of metaverse as learning platforms using the technology acceptance model: as seen from in the evidence from PT. Markplus institute

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2023671671IPMI KalibataAvailable

Publisher :Sekolah Tinggi Manajemen IPMI , 2022

In the new global economy, metaverse has become a central issue for technology companies to transform their way of conducting professional learning and development. Metaverse is an immersive, three-dimensional, virtual, and multiuser environment online platform, allowing people to interact socially and economically, regardless of their location with a large of people. However, there is limited research being conducted in this area promising the future of web 3.0, metaverse. This study aims to scrutinize a proposed research model for factors influencing behavioral intention to use metaverse as a learning platform for early users at MarkPlus institute, Indonesia. The studies used a quantitative approach and developed a research model based on an extension of the technology acceptance model. The model adds the source of credibility as an independent variable and facilitating condition as a moderating variable. A survey was conducted to obtain data from 85 training participants for testing the hypothesis. SEM-PLS, a multivariate statistical analysis technique, was used to analyze response to examine models, factors, and structural relationships and test hypotheses. The results show the cource of credibility poisitively and significantly influences the perceived ease of use.
Moreover, perceived ease of use and facilitating condition will impact behavioral intention using metaverse as a learning platform. The mediation analysis results show that perceived ease of use has mediating effects between the source of credibility and behavioral intention. The results have significant empirical implications for educational institutions looking to implement the metaverse as a new platform for learning.

Series Title
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Call Number
671
Publisher Place Jakarta Selatan
Collation
91p: ill; 30cm
Language
English
ISBN/ISSN
-
Classification
671
Media Type
-
Carrier Type
-
Edition
-
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Specific Info
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Statement
Content Type
text

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