Business communication today
| Gmd : Text
| Availability :
00000007643 | HF5718 .B683 2000 | (Text Book) | Available - Ada |
00000007662 | HF5718 .B683 2000 | (Text Book) | Available - Ada |
Brings concepts together by focusing on essential communication skills and practical, realistic assignments and demonstrates the reasons for effective business communication through realworld company examples and real-life business communication.
From the Back Cover
This is a "must have" for anyone whose job requires writing clear, professional reports, memos, e-mail, or letters. Helps readers refine their existing communications skills while learning how to communicate effectively via various mediums, including the Internet and other technologies. Listening, working in teams, and understanding nonverbal communication are also covered and a handy appendix includes grammar and usage fundamentals. For readers in all levels of business interested in improving their communications skills.
Table of Contents
I. FOUNDATIONS OF BUSINESS COMMUNICATION.
1. Understanding Business Communication.
2. Listening, Working in Teams, and Understanding Nonverbal Communication.
3. Communicating Interculturally.
II. THE WRITING PROCESS.
4. Planning Audience-Centered Business Messages.
5. Organizing and Composing Audience-Centered Business Messages.
6. Revising Audience-Centered Business Messages.
III. LETTERS, MEMOS, E-MAIL, AND OTHER BRIEF MESSAGES.
7. Writing Routine, Good-News, and Goodwill Messages.
8. Writing Bad-News Messages.
9. Writing Persuasive Messages.
IV. INFORMATION AND TECHNOLOGY.
10. Communicating Information though the Internet and Other Technologies.
11. Finding, Evaluating, and Processing Information.
12. Communicating Information through Graphs and Other Visuals.
V. REPORTS AND ORAL PRESENTATIONS.
13. Communicating through Reports.
14. Planning, Organizing, and Writing Reports and Proposals.
15. Completing Formal Reports and Proposals.
16. Giving Speeches and Oral Presentations.
VI. EMPLOYMENT MESSAGES.
17. Writing R?sum?s and Application Letters.
18. Interviewing for Employment and Following Up.
VII. SPECIAL TOPICS IN BUSINESS COMMUNICATION.
Component A: Format and Layout of Business Documents.
Component B: Documentation of Report Sources.
Appendix I: Fundamentals of Grammar and Usage.
Appendix II: Correction Symbols.
References.
Acknowledgements.
Organization/Company/Brand Index.
Subject Index.
Series Title |
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Call Number |
HF5718 .B683 2000
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Publisher Place | Upper Saddle River |
Collation |
xxv, 692p.; 26cm.
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Language |
English
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ISBN/ISSN |
013086289
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Classification |
HF5717-5746
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Carrier Type |
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Edition |
6th ed.
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Statement |
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Content Type |
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No other version available