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Sales force management

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00000002378HF5438.4 .C48 1997 (General Book)Available - Ada

Publisher :Irwin , 1997

For the first 70 years of this century, the practice of sales management resembled the practice of medicine by tribal witch doctors. Sales managers had to rely on large doses of folklore, tradition, tradition, intuition, and personal experience in deciding how to motivate and direct the performance of their sales forces.

Series Title
The Irwin Series In Marketing
Call Number
HF5438.4 .C48 1997
Publisher Place Homewood
Collation
XXIII, 813p.; 24cm.
Language
English
ISBN/ISSN
0256137870
Classification
HF5438.4
Media Type
-
Carrier Type
-
Edition
5th ed.
Subject(s)
Specific Info
-
Statement
Content Type
-

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