Repositioning Asia: From Bubble to Sustainable Economy brings together two leading strategists with a unique vision for the future of Asia. Drawing on their extensive experience of marketing strategy, Philip Kotler and Hermawan Kartajaya outline a blueprint for the sustained success of the region. Case studies by Michael Alan Hamlin show how Asian enterprise is remaking itself. From national to corporate level, Repositioning Asia provides guidelines for sustainable growth in an increasingly turbulent global environment.



Repositioning Asia encapsulates both the problems and lessons of the Asian crisis. The book also provides a learning perspective for both governments and companies operating in Asia. Recovery strategies are presented to provide guidelines on how they can climb out of the mire and prepare for the challenges of the new economy, while preventive strategies are suggested to minimize the re-occurrence of similar crises. In addition to perspectives mentioned, the Kotler-Hermawan team fills the book with fascinating case studies and thought-provoking business models.



Asian companies have been impacted by the Asian crisis in many different ways. Some faced dangers while others saw opportunities. The book is worthwhile for all business professionals to read and adopt some business strategies that will enable them to become sustainable company amidst the increasingly dynamic business environment.



Book Info

Provides guidelines for sustainable growth in an increasingly turbulent global environment. Discusses the future of Asia. Provides inspiration for policy makers and executives seeking to lay the foundations of a new Asia.



(Source: amazon.com)