CONTENTS



MARKETING

* Is the China market for you? by Jerry L. Roby

* Succeeding in saudi Arabia by Mahlon Apgar, IV

* Doing business in Islamic markets by Peter Wright

* An office in Moscow by Marshall I. Godman

* Strategy in managing international sales by David Gestetner

* Improved payoffs from transnational advertising by James Killough

COMPETING

* Systematic approach to finding export opportunities by Changiz Pezeshkpur

* International trade without money by Robert E. Weigand

* Beware of international brand piracy by Jack G. Kaikati and Raymond LaGarce

* State-owned business abroad : new competitive threat by kenneth D. walters and R. Joseph Monsen

* The rise of third world multinationals by David A. heenan and warren J. Keegan

PROFITING

* International cash management by John J. Deyment

* The Foreign corrupt practices act by Hurd Baruch

* Losing something in the translation by Ferdinand F. Mauser

POSTCRIPT

* How to make that trip abroad more exciting by Philip J. Gross