The encouraging news is that the authors of The Handbook of Business Strategy not only identify problems, but they also suggest approaches that will produce practical solutions. They have put their keen minds to work on contemplating a broad range of subjects that have direct bearing on long term business survival. They tackle the diverse pieces that comprise the business puzzle, ranging from reengineering to conquering chaos, to establishing trustworthy financial measures that give a clear view of current results and suggest developing trends, to planning for growth in a global market, to developing management strategies, leadership styles, and workforce designs, to state-of-the-art technologies, including the Internet and intranet, as well as environmental issues and marketing opportunities and pitfalls.

This edition of the Handbook would not have been possible without the diligent work of the more than 50 contributors.