Whirlwind technology, instant communications, borderless corporations, and fluid capital: all these forces are overturning conventional business wisdom and producing new challanges and demands for today's businessman and women. No longer satisfied with succes in their own backyards, these intrepid explorers find themselves scrambling to chart a new, ever more global marketplace where change -fast-paced, relentless, and dispassionate- has become the order of the day. These explorers have many to answer: where do I look for my next competitor? Who are my potential allies? How do I combine the power of the power of worldwide scale with the speed and responsiveness necessary to succeed in local markets?

For anyone wondering how this new global economy works, Going Global provides facinating and information packed interviews with four pioneers who are taking their companies beyond the curve of change. They are: David Whitwam, CEO of Whirlpool and leader of its mission to assemble a global network of factories; Kenichi Ohamae, longtime chairman of McKinsey & Company's Tokyo office and now a leading independent authority on global business; Barbara Kux, vice-president of Switzerland's Nestle, the world's largest food company, who is working for change in Eastern Europe; and John Doerr, a partner at Kleiner Perkins Caufield & Byers, the venture capital firm behind some of the most influential, creative, and world changing companies of our time.

These four individuals -from different backgrounds, nations, industries, and personal experiences- together represent a template for change.