Text brings together leading authorities on globalization and international business; and looks ahead to the new challenges facing multinational firms. Predicts what the multinational company will look like in ten years' time. Focused around three core themes.

This book reflects on the insights and perspectives of the academics who have observed and shaped the field over the past thirty years. Focused around three core themes, the book contains eighteen original contributions from the leading thinkers on the topic of international business and the multinational company.

Academics in international business and strategy will find a wealth of knowledge in this book that furthers thinking on the topic of globalization. Consultants and practitioners will be able to learn from the future gazing outlined by these thought leaders.

Bringing together the leading authorities on globalization and international business this book looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time.



Table of Contents

Introduction (Julian Birkinshaw, Sumantra Ghoshal, Costas Markides, John Stopford, George Yip).

SECTION 1: RIVAL STATES, RIVAL FIRMS.

Chapter 1: The (A)Political Multinational: State-Firm Rivalry Revisited (Louis Turner).

Chapter 2: The moral response to capitalism: Can we learn from the Victorians?(John Dunning).

Chapter 3: The multi-home based multinational: combining global competitiveness and local innovativeness (?rjan S?lvell).

Chapter 4: Regional multinationals: The location-bound drivers of global strategy (Alan Rugman and Alain Verbeke).

SECTION 2: MANAGING THE MULTINATIONAL ENTERPRISE.

Chapter 5: The evolving multinational: Strategy and structure in Latin American operations, 1990-2000 (Jose de la Torre, Jose Paulo Esperanca and Jon Martinez).

Chapter 6: Risk and the dynamics of globalisation (Don Lessard).

Chapter 7: The global OEM: The transformation of Asian sup plier companies )(Anthony Leung and George Yip).

Chapter 8: Designing Multinationals: Is it all over now? (Lawrence Franko).

Chapter 9: The customer-focused multinational: revisiting the Stopford and Wells model in an era of global customers (Julian Birkinshaw and Siri Terjesen).

Chapter 10: Geography as a design variable (Eleanor Westney).

Chapter 11: Regional Organisations: Beware of the pitfalls (Paul Verdin, Venkat Subramanian, Alice de Koning and Eline Van Poeck).

Chapter 12: The Metanational: The next step in the evolution of the Multinational Enterprise (Yves Doz, Jose Santos and Peter Williamson).

SECTION 3: REJUVENATING THE MATURE BUSINESS.

Chapter 13: The critical role of sense-making in Rejuvenating the Mature Business (John Stopford and Charles Baden-Fuller).

Chapter 14: The invisible underpinnings of corporate rejuvenation: purposeful action taking by individuals (Sumantra Ghoshal and Heike Bruch).

Chapter 15: Rejuvenation revisited: Identifying and managing strategy decay and innovation (Peter Williamson).

Chapter 16: Racing to be second: Innovation through imitation (Costas Markides).

Chapter 17: Who needs multinationals? Lessons from open-source software (Rob Grant, Andrea Lipparini, Gianni Lorenzoni, and Elaine Romanelli).

SECTION: 4.

Chapter 18: Management Research: Reprise and Prologue (John Stopford).

Bibliography.

List of Contributors.

Index.



About the Author

The Editors of this book are recognised as key thinkers in the area of strategy and international business. The book itself is based on a conference held at the London Business School in honour of John Stopford, one of the most influential thinkers in the field of international business. The contributors to this book are leading authorities in the field.

This formidable combination of people responsible for this book speaks for itself.