An expert in global marketing. Dr. Samli supplies readers with proven and practical strategies and tools to compete in the global marketplace :

* selecting the right opportunity

* entering the global market with the right strategy

* managing the global supply chain

* profitably pricing to the market

* monitoring results

* and much more



Entering & Succeeding in Emerging Countries is the definitive guide to the exciting opportunities in third world countries.



Table of Contents

Preface.

Introduction.

1. The Second Wave of Globalization.

2. What Small and Medium Size Enterprises Have to Offer International Markets.

3. Market Behavior and Consumer Needs.

4. Negotiations and Segments.

5. Partnering for Profit.

6. Alliances, Strategic and Otherwise.

7. Product and Services Offering.

8. Reaching the Consumer Physically.

9. Moving the Merchandise and Passing the Word.

10. The Value of Products and Services.

11. Adjusting the Strategy to Poorer Markets.

12. We Are an Independent Entity.

13. The Fairness Doctrine.

14. Monitor, Monitor, Monitor.

15. The Future Outlook.



About the author:

A research professor of marketing and international business at the University of North Florida, A. Coskun Samli earned his bachelor's degree from Istambul Academy of Commercial Sciences, his MBA from the University of Detroit, and his Ph.D from Michigan State University. He is a distinguished fellow in the Academy of Marketing Science and past chairman of the board of governors. He has written more than 250 articles and 13 books.