Contents :



Part I. Introduction to strategic management

Chapter 1. The strategic management process

Chapter 2. External analysis : the identification of industry opportunities and threats



Part II. The nature of competitive advantage

Chapter 3. Internal analysis : distinctive competencies, competitive advantage, and profitability

Chapter 4. Building competitive advantage through functional-level strategy



Part III. Strategies

Chapter 5. Building competitive advantage through business-level strategy

Chapter 6. Competitive strategy and the industry environment

Chapter 7. Strategy in high-technology industries

Chapter 8. Strategy in the global environment

Chapter 9. Corporate strategy : horizontal integration, vertical integration, and strategic outsourcing

Chapter 10. Corporate strategy : diversification, acquisitions, and internal new ventures

Part IV. Implementing strategy

Chapter 11. Corporate performance, governance, and business ethics

Chapter 12. Implementing strategy in companies that compete in a single industry

Chapter 13. Implementing strategy in companies that compete across industries and countries



Part V. Cases in strategic management



Included Real Deal Up Grade CD-ROM