This text applies a cross-functional approach to the study of international business. By including examples of companies from around the world, it provides students with an unbiased, global perspective on business. Clear, straightforward explanations of difficult material supported by informative illustrations make this text accessible to all students. This text covers culture early and integrates culture discussion throughout the text.



Table of Contents

I. GLOBAL BUSINESS ENVIRONMENT.

1. International Business Today.

II. NATIONAL BUSINESS ENVIRONMENTS.

2. Culture in Business.

3. Politics and Law in Business.

4. Economic Systems and Development.

III. INTERNATIONAL TRADE AND INVESTMENT.

5. International Trade.

6. Business-Government Trade Relations.

7. Foreign Direct Investment.

8. Regional Economic Integration.

IV. THE INTERNATIONAL FINANCIAL SYSTEM.

9. International Financial Markets.

10. International Monetary System.

V. INTERNATIONAL BUSINESS MANAGEMENT.

11. Planning and Organizing International Operations.

12. Analyzing International Opportunities.

13. Selecting and Managing Entry Modes.

14. Developing and Marketing Products.

15. Launching and Managing Production.

16. Hiring and Managing Employees.

Notes, Sources, and Credits.

Glossary.

Name/Company Index.

Subject Index.