Image of International marketing

International marketing

| Gmd : Text

| Availability :

00000009721HF1009.5 .C35 2005 (Text Book)Available - Ada
00000009723HF1009.5 .C35 2005 (Text Book)Available - Ada
00000009726HF1009.5 .C35 2005 (Text Book)Available - Ada
00000009729HF1009.5 .C35 2005 (Text Book)Available - Ada
00000009732HF1009.5 .C35 2005 (Text Book)Available - Ada
00000009735HF1009.5 .C35 2005 (Text Book)Available - Ada
00000009737HF1009.5 .C35 2005 (Text Book)Available - Ada
00000009738HF1009.5 .C35 2005 (Text Book)Available - Ada
00000009740HF1009.5 .C35 2005 (Text Book)Available - Ada
00000009741HF1009.5 .C35 2005 (Text Book)Available - Ada
00000009749HF1009.5 .C35 2005 (Text Book)Available - Ada
00000009750HF1009.5 .C35 2005 (Text Book)Available - Ada
00000009751HF1009.5 .C35 2005 (Text Book)Available - Ada
00000009752HF1009.5 .C35 2005 (Text Book)Available - Ada
00000009753HF1009.5 .C35 2005 (Text Book)Available - Ada
00000009754HF1009.5 .C35 2005 (Text Book)Available - Ada
00000009757HF1009.5 .C35 2005 (Text Book)Available - Ada
00000009758HF1009.5 .C35 2005 (Text Book)Available - Ada
00000009759HF1009.5 .C35 2005 (Text Book)Available - Ada
00000009760HF1009.5 .C35 2005 (Text Book)Available - Ada

Publisher :McGraw-Hill , 2005

International Marketing, 12/e by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition with an increase in coverage of technology?s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

Table of Contents:

Part I An Overview

1. The Scope and Challenge of International Marketing

2. The Dynamic Environment of International Trade

Part II The Cultural Environment of Global Markets

3. History and Geography: The Foundations of Culture

4. Cultural Dynamics in Assessing Global Markets

5. Culture, Management Style, and Business Systems

6. The Political Environment: A Critical Concern

7. The International Legal Environment: Playing by the Rules

Part III Assessing Global Market Opportunities

8. Developing a Global Vision through Market Research

9. Emerging Markets

10. Multinational Market Regions and Market Groups

Part IV Developing Global Marketing Strategies

11. Global Marketing Management: Planning and Organization

12. Products and Services for Consumers

13. Products and Consumers for Businesses

14. International Marketing Channels

15. Exporting and Logistics: Special Issues for Business

16. Integrated Marketing Communications and International Advertising

17. Personal Selling and Sales Management

18. Pricing for International Markets

Part V Implementing Global Marketing Strategies

19. Negotiating with International Customers, Partners, and Regulators

Part VI Supplementary Material

A. The Country Notebook

B. Cases

Series Title
The Mcgraw-hill /irwin Series In Marketing
Call Number
HF1009.5 .C35 2005
Publisher Place Boston
xxxiii, 697p.: col.ill.; 28cm.
Media Type
Carrier Type
12th ed.
Specific Info
Content Type

No other version available



Back To PreviousXML DetailCite this