Thoroughly updated from cover to cover, Franchising & Licensing helps companies and entrepreneurs understand how to make the most of existing intellectual property assets. It explains how to develop strategic plans around these assets to create new revenue streams, market opportunities, and profit centers. At its core, this is a book about business growth - it focuses on how to keep your business growing, even in an erratic economy, and how to actively leverage intangible assets for maximum value.

Whether you or your clients are at the early stages of the process or managing a growing or mature franchise, you can rely on this book for tested guidance. In plain language, it will show you how:

* determine if franchising and/or licensing are appropriate for your company

* Make an inventory of intellectual property assets, which can greatly increase the market value of a franchise

* Build and continiously improve an Intellectual Asset Management system.

* Structure airtight franchising and licensing agreements, are development agreements, and related documents

* Develop effective programs for operations, training and quality control

* Create market-responsive sales and marketing strategies

* Stay abreast of federal and state regulations

* Launch your franchising program internationally

* develop and maintain an optimal capital structure

* Navigate the challenges posed by mergers and acquisitions

* Evaluate joint venture and strategic alliance opportunities

Filled with instructive examples based on the author`s extensive experience, as well as dozens of time-saving forms for drafting agreements, Franchising & Licensing, third edition remains the essential resource in the field.



Contents

Preface to the Third Edition

Acknowledgments

Chapter 1

Leveraging Intellectual Capital to Create Growth Opportunities and Profitable New Income Streams

Chapter 2

The Foundation of Franchising

Chapter 3

Developing the Operations and Training Programs

Chapter 4

Developing System Standards and Enforcing Quality Control

Chapter 5

Federal and State Regulation of Franchising

Chapter 6

Compliance

Chapter 7

Structuring Franchise Agreements, Area Development Agreements, and

Related Documents

Chapter 8

Protecting the Intellectual Property of the Franchise System

Chapter 9

Managing Disputes

Chapter 10

Developing Sales and Marketing Plans

Chapter 11

Taking Your Franchise Program Overseas

Chapter 12

Business and Strategic Planning for the Growing Franchisor

Chapter 13

Capital Formation Strategies

Chapter 14

Management and Leadership Issues in Building a Successful Franchising Organization

Chapter 15

The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues

Chapter 16

Special Issues in Mergers and Acquisitions

Chapter 17

Managing the Transfer and Renewal Process

Chapter 18

Strategic and Structural Alternatives to Franchising

Chapter 19

Structuring Licensing Programs and Agreements

Chapter 20

Joint Ventures and Strategic Alliances

Chapter 21

Resource Directory:

List of State Administrators and Agents for Service of Process

Index